Hosting a Book Launch Party on Facebook

Hosting a Book Launch Party on Facebook Whether or not you’re a Facebook fan, hosting an online launch party for your just-published book can gather readers and sell books.   Real-world book launches are useful for getting the word out about your print book via press releases to newspapers, but sometimes the response in terms of actual attendees leaves something to be desired. For a Facebook launch party, attendance is only limited Before you sign on to Facebook to create the event, you’ll need to design a header for the event page, the same size as your Facebook header (or get a design friend to put it together).   As in all design, colorful and eye-catching will draw the most interest.   Make sure the header gives all necessary info about the event in one glance (i.e., include the words â€Å"Book Launch†). Next, log on to your Facebook page and click on â€Å"Create an Event† on the right side of the page.   Upload your cover photo, choose the date, and fill in the rest of the fields.   One to two hours is a good amount of time- it takes a while for people to read and comment, and you don’t want to tire your fingers too much (once it DOES get going, you may be typing constantly).   When you’re done, click â€Å"Publish.† Post an opening comment to explain the event, and click on â€Å"Share† to invite your friends.   You can also add the event to your news feed.   You’re ready to go!   If there will be some time passing between the setup and the event, check the page regularly for questions (â€Å"How does this work?† comes fairly frequently). Now for an important tip:   Before the party starts, gather some snippets of information- short excerpts, a bit about why you wrote the book, the cover graphic, table of contents, a short